In disciplining Cider Enterprises to win as a Coaching and Consulting Company dedicated to “helping entrepreneurs harness the energy of their ideas,” I have to consistently practice what I preach. Every part of my three-fold business plan requires administrative organization. In each area of the business, I needed to create a significant digital presence. Mind you, I was still thinking in terms of old forms of communication- letters, calls, and memos. Well, technology happened to me too and I discovered far more effective ways to get the word out!